Skip to content
SemCue

Systems · AI inside the business

AI works wherethere is a system.

A language model answers customers at night, reads work chats and writes reports. But it only becomes accurate when the company has its own data and rules: a CRM, booking, a rota, money accounting. We build both.

See the systems Screens captured with test data

Order in the data first. Then AI.

It rarely starts with technology. It starts with something everyone is fed up with: night-time enquiries waiting until morning, a manager matching payments by hand, a rota living in a chat, payroll taking half a day.

We find where money and time leak, build a system that knows the company’s rules, and only then put AI where it saves people hours. Below are systems already running for our clients: escape rooms, a horror cinema and a theatre in Omsk, an agency and a business consultant.

AI inside the product

The model understands people and writes the text. Numbers, prices and decisions stay with the system and a person.

  1. AI in sales · three brands, six channels

    AI sales operator

    At night and in the bots it answers customers of three brands with the exact price and free times. Managers get a digest in the morning.

    AI insideLiveLanguage model · amoCRM · Telegram · MAX · Avito · VK
    Two dialogues: a customer asks the price and says it’s pricey; the AI operator replies with exact amounts and leads to a booking
  2. AI for managers · work chats

    AI work-chat assistant

    Reads an agency’s 10 work groups, transcribes voice notes and three times a day reports what’s on fire and which client is waiting for a reply.

    AI insideLiveLanguage model · Whisper · Telegram · Asana
    Assistant messages: what’s on fire for clients and which client is waiting for a reply
  3. Client project · AI business diagnostics

    AI business diagnostics for a consultant

    A quiz and an interview become a review: a web page, PDF and slide deck. The code does the maths, a language model writes the text, and every number it uses is checked against the client’s answers.

    AI insideInstalled at the clientClient project · LLM · Python · PDF · PPTX
    Review path: the owner’s quiz and interview, calculations and method in code, text by a language model, a code check of that text, review and release by the consultant

The systems it stands on

The company’s own data and rules. Without them AI guesses; with them it answers exactly.

  1. Sales · own CRM instead of amoCRM

    Our own CRM instead of amoCRM

    4,148 deals and the full history moved with zero discrepancies. Deals, clients, shifts and the till share one database.

    ReleasedPostgreSQL · amoCRM API · board · task rules
    Deals board: In progress, Won, Lost and Overdue tasks tiles above stage columns with totals
  2. Operations · shifts, till, staffing

    Staff portal

    Shifts, cover and the till for two branches on staff phones. The manager sees the whole week and gets only deviations.

    ReleasedWeb app · PostgreSQL · scheduling · till
    Weekly staffing board: by day and across two branches it shows where people are missing and where every place is covered
  3. Booking and payments · own system

    Horror Cinema: own booking with online payment

    Time and prepayment first, the film later. Twice as many visitors start a booking; more than half of deals need no manager.

    LiveYooKassa · Google Calendar · amoCRM · Telegram · VK
    Customer path: picking a time, summary with prepayment, “My booking”
  4. Booking · one core for three venues

    Party booking and theatre booking on one core

    A kids’ party splits across five venue resources, and of 12 simultaneous requests for one time, one gets through. The theatre moved from YClients onto the same core in one day.

    LivePostgreSQL · YooKassa · Google Calendar · amoCRM
    Art Quest booking starting at 14:00 and ending around 17:15, and a MORPHEUS show booked for 24 October at 6,990 RUB
  5. Bots · bonuses · pricing

    Bonuses instead of promo codes, and hot sessions in the bots

    A personal bonus wallet, discounts only on empty time and one price on the website, Telegram and VK. 10 of 11 discounted bookings landed on time that usually sits empty.

    LiveTelegram · VK · bonuses · pricing · monitoring
    The cinema bot: a bonus balance with expiry dates and a hot session at 20% off
  6. Finance · cash, payroll, receipts

    Cash Flow and payroll

    A daily answer to how much money can be spent. Payroll from events in 10–20 minutes instead of 4 hours; self-employed receipts checked with the tax service automatically.

    LiveCRM · Google Calendar · tax service · AI in chats
    Overview with test data: “21,594 ₽ known + unknown balances”, while the first shortfall and the amount to distribute stay as dashes until balances are reconciled
  7. Infrastructure · disaster recovery

    A new server within a day of a cloud outage

    A cloud outage took down the websites, booking, bots and accounts. Everything came back on a new server and the data was rebuilt without the old disk. Final check: 45 of 45.

    LiveDNS · Docker · backups · monitoring · data recovery
    Сайт Art Quest в аварийном режиме: плашка о восстановлении и форма заявки менеджеру вместо онлайн-брони
  8. Gift certificates · payment and fulfilment

    Gift certificates with online payment and a personal link

    Buy a cinema or theatre gift without choosing a date. Branded artwork, online payment and protection against repeated issuing; automatic fulfilment is in pilot.

    Fulfilment pilotYooKassa · amoCRM · signed link · PNG
    MORPHEUS gift certificate page on desktop with translated labels: theatre artwork, amounts and buyer contact details
  9. Reports · self-contained documents

    A report with its evidence inside

    Self-contained HTML with a clear conclusion, full sources and an action plan ready to hand over.

    Engine implementedDocuments · interface · verification
    The report’s opening screen with a conclusion, chart and illustrative figures for a fictional driving school
    Real report interface with fictional data; text adapted into English for this case. The figures are illustrative.
  10. Data tools

    Websites, PDFs and job boards into usable data

    Records with provenance, reusable snapshots and safeguards against false removals when a read fails.

    PublishedApify · Python · Node.js · JSON / CSV
    Diagram: websites, PDFs and job boards become records with a source and a status

Also built

Smaller systems, each removing manual work or lost money. The status is stated plainly.

How we work

Results in money and hours, not in technology.

Every system goes the same way: from business rules to a launch that can be rolled back.

  1. Map the process

    Where money and time leak, which rules actually apply and which live only in people’s heads.

  2. Data and rules first

    One database for clients, deals, bookings and money. Every number is calculated in one place.

  3. AI where it helps

    The model understands people and writes; the system supplies the facts. A reply with an invented number never goes out.

  4. Launch in parts

    Each process is switched on separately and rolled back with one command. Sales never stop.

  5. Watch the numbers

    Conversion, staff hours, errors. If something didn’t work, we say so and fix it.

SemCue / Let’s talk

What would you like to work on?

Tell us about your project and what you need. A rough idea is enough.

Get in touch on Telegram

We’ll discuss your goals, where things stand and the right next step.

Discuss your project on Telegram
In developmentThis site is still being built, so things may change.